Brand Party

IMEX is the annual global gathering for the meeting and incentive industry. For the sixth time running, SCRIPT and TELL took the reins, turning the prestigious IMEX Party into an unforgettable night for Accor, a major player in the world of hotels.

Returning, after a successful stint in 2017, to the Sofitel Opera Frankfurt, the mission was to merge the new brand identity with a high-end event theme and, of course, to amaze guests, who’ve seen and done it all.

No effort was spared to connect the “Precious Stones” theme with the brand identity. The show and design concept were a technological masterpiece, with an interactive ballet hologram show as the grand opening act, mind-bending 3D mappings, and designer accessories and furniture.

The following party kicked off with a dynamic and engaging performance. The band DIAMOND SOUNDSYSTEM took the stage, with a fresh local lineup, leaving the crowd with pure joy.